marketing mix Flashcards
1
Q
marketing mix
A
- product
- price
- promotion
- place
- people
- process
- physical evidence
2
Q
product
A
The item or service being sold must satisfy a consumers need or desire.
3
Q
price
A
An item should be sold at the correct price for consumer expectations;
4
Q
promotion
A
Consumers needs to be informed and persuaded about the product.
5
Q
place
A
Where and how the product may be purchased.
6
Q
people
A
Members of staff who are in contact with customers can influence levels of customer satisfaction and perception of the business.
7
Q
process
A
Systems that are in place to deliver goods or services to the buying public.
8
Q
physical evidence
A
The physical environment experienced by customers, such as the design of a store or the layout of the company’s website.
