promotion Flashcards
1
Q
pro and con of tv advertising
A
- demonstration can be given
- very expensive and viewer may not watch
2
Q
pro and con of radio advertising
A
- cheaper than tv
- only sound no demonstration
3
Q
pro and con of newspaper advertising
A
- can target market segments
- easy to ignore
4
Q
pro and con of billboard advertising
A
- consumers will see the adverts repeatedly
- can only include limited information
5
Q
pro and con of online advertising
A
- can reach a large audience
- technical problems can occur
6
Q
pro and con of in app advertising
A
- products can be targeted
- customers may be irritated
7
Q
pro and con of email advertising
A
- relatively cheap
- email may be treated as spam
8
Q
pro and con of text advertising
A
- text delivered instantly
- can be annoying
9
Q
into the pipeline
A
Manufacturers need to promote their products to retailers to encourage them to stock their products.
10
Q
out of the pipeline
A
Retailers then need to promote the product to customers to encourage them to buy the product.
11
Q
into the pipeline examples
A
- point of sale displays
- sale or return
- dealer loader
- promotional gifts
- training staff
12
Q
out of the pipeline examples
A
- special offers
- buy one get one free
- vouchers and coupons
- loyalty cards
12
Q
public relations
A
Public relations are marketing activities that build awareness of an organisation and create positive publicity for its activities or products.
13
Q
examples of public relations
A
- press releases
- sponsorship
- corporate social responsibility
- donating to charity
