Social Influence: Key Studies Flashcards
1
Q
Asch (1956): Procedure
A
- 123 male US undergraduates
- real p sat second to last
- asked to say which comparison line matched standard line
- 12 critical trials confederates said wrong answer
2
Q
Asch: Findings
A
- 33% conformity rate on 12 critical trials
- 25% never conformed
- 50% conformed on 6 or more
- 5% conformed every time
- 75% conformed at least once
3
Q
Milgram: Findings
A
- 65% went to maximum volts (450)
- all went to 300 volts
4
Q
Moscovici: Procedure
A
- 4 naive ps
- 2 confederates
- shown series of blue slides asked to judge colour
- in consistent condition cs said green on every trial
- in inconsisten condition cs said green on 2/3 trials
- in control condition with no cs ps said blue throughout
5
Q
Moscovici: Findings
A
- consistent: ps said green on over 8% of trials
- inconsistent: little influence