Social Influence: Key Studies Flashcards

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1
Q

Asch (1956): Procedure

A
  • 123 male US undergraduates
  • real p sat second to last
  • asked to say which comparison line matched standard line
  • 12 critical trials confederates said wrong answer
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2
Q

Asch: Findings

A
  • 33% conformity rate on 12 critical trials
  • 25% never conformed
  • 50% conformed on 6 or more
  • 5% conformed every time
  • 75% conformed at least once
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3
Q

Milgram: Findings

A
  • 65% went to maximum volts (450)
  • all went to 300 volts
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4
Q

Moscovici: Procedure

A
  • 4 naive ps
  • 2 confederates
  • shown series of blue slides asked to judge colour
  • in consistent condition cs said green on every trial
  • in inconsisten condition cs said green on 2/3 trials
  • in control condition with no cs ps said blue throughout
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5
Q

Moscovici: Findings

A
  • consistent: ps said green on over 8% of trials
  • inconsistent: little influence
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