21. Sport and Society Flashcards
(48 cards)
How does sport interact with social norms, values, institutions & issues?
- identity & belonging
- social class & access
- gender & equality
- race & inclusion
- politics & power
society deinition
group of people who share common culture/interests, and way of life
shapes how sport is organised, who has access & what values are promoted
socialisation definition
lifelong process by which individuals learn & adopt the norms, values, behaviours & roles of their society
involve learning teamwork, discipline & fair play
social control definition
ways society regulates behaviour to ensure order & conformity through rules, sanctions & expectations
referees, governing bodies help enforce acceptable behaviour
culture definition
shared way of life of a group including their beliefs, values & behaviours
sport contributes to culture & influences attitudes toward sport, types of activities valued & how sport is played or celebrated
social institutions definition
organised structures in society that influence behaviour & contribute to the functioning of society/social order
e.g family, education, religion & media
What is sport in contemporary British culture?
- quality of our society
- promotes unity & shared experiences
- escape from society & life
- offers a national identity
- shape values & morals
- breakdown social barriers/stereotypes
- increase economic growth
sport’s role in health
contributes to physical, mental & social health by encouraging active lifestyles
- reduces risk of lifestyle diseases
- improve mental wellbeing, reduce stress & anxiety
- enhance self-esteem & social inclusion
e.g. - NHS & government campaigns ‘Change4Life’
- initiatives such as Park Run
sport’s role in leisure
sport is a major leisure activity for both participants and spectators
- provides enjoyment & escapism from daily life
- creates opportunities for informal & formal participation
e.g. - community sports clubs & leisure centres
- spectating at live matches, watching on TV, engaging through apps & games
sport’s role in business
sport is a growing global industry that generates revenue and creates employment
- sponsorship, advertising, ticket sales, broadcasting rights & merchandise
- employment in coaching, sport science, physiotherapy, event management
e.g. - PL clubs generating millions though sponsorship deals ( kit sponsor, stadium naming rights)
- major companies using athletes to advertise products
sport’s role in entertainment
sport is one of the world’s leading forms of entertainment, accessible across many platforms
- offers drama, excitement, emotion
- celebrated through live events, highlights, documentaries, films & video games
e.g. - Olympics or FIFA world cup broadcast to global audiences
- streaming platforms blending sport & storytelling, behind the sceness
social mobility definition
movement of individuals up and down a social hierarchy
commodity definition
being bought, sold or used for commercial gain, turning it into a product rather than just an activity
role of sport within schools
teach key values such as
- respect
- teamwork
- determination
- competitiveness
- cooperation
- problem solving
- cooperation
how do governments use sport?
- promote political ideologies
- shop window effect
- sports washing
- health promotion
- infrastructure benefits
- social integration
- social control
- national pride
- military preparedness
- creation of role models
- increased success at elite level
shop window effect definition
use of major sporting events to showcase a country to the world in the best possible light
sports washing
use sport to improve their image/reputation to distract from negative actions (human rights abuse, corruption)
what is the bread & circuses effect?
a political strategy to distract the population from existing political & social issues
give the people food & entertainment & you can rely on them for their contentment & support
political tool definition
how sport is used to gain a political advantages
5 types of political tools
propaganda
boycotts
protests
diplomacy
national identity
propaganda definition
information, often biased or misleading, used to promote a political point of view
propaganda example
1936 Berlin Olympics
- Hitler used the Olympics to promote the ideology of Aryan racial superiority
- event staged to showcase Nazi Germany’s power, discipline & organisation
- stadiums & broadcasts filled with Nazi symbols and propaganda
- African-American athlete Jesse Owens won 4 gold medals, undermining the racial message
boycotts definition
when individuals, teams or countries refuse to take part in an event as a form of protest against political, social or ethical issues
boycotts example
1980 Moscow Olympics
- over 60 countries, led by USA boycotted the Games to protest the Soviet Union’s invasion of Afghanistan
- in retaliation, USSR and other Eastern Bloc nations boycotted 1984 LA Olympics