Closed-Loop Reporting Flashcards
What question does the Campaign Cost Metrics report answer?
What are the economics of generating leads by Campaign?
Define Actual Cost metric in the Campaign Cost Metrics report
actual cost entered for the Campaign
Define Cost/Inbound Activity metric in the Campaign Cost Metrics report
actual cost for the Campaign / # of inbound activities for the Campaign, regardless of date range.
Define Cost/Response metric in the Campaign Cost Metrics report
actual cost for the Campaign / # of responses for the Campaign by contacts, regardless of date range.
Define Cost/Response by New Leads metric in the Campaign Cost Metrics report
actual cost for the Campaign / # of new leads for the Campaign
Define Cost/Attributed Opportunity metric in the Campaign Cost Metrics report
actual cost for the Campaign / Total value of Opportunities associated to the Campaign using the attributed model, regardless of date range.
Define Cost/Influenced Opportunity Won metric in the Campaign Cost Metrics report
actual cost for the Campaign / Total value of Won Opportunities associated to the Campaign using the influenced model, regardless of date range.
Define Cost/Attributed Opportunity Won metric in the Campaign Cost Metrics report
actual cost for the Campaign / Total value of Won Opportunities associated to the Campaign using the attributed
What must be selected if you want all Campaigns to be included?
Make sure ‘none’ is shown in the campaign select box
What report shows the the total revenue impact of your campaigns?
Campaign Revenue analysis report
In the Campaign Revenue analysis report what metric shows # of members for the Campaign shown, regardless of when they were added to the Campaign?
Campaign Members
In the Campaign Revenue analysis report what metric shows # of Leads that were associated to the Campaigns shown, regardless of when the leads responded to the Campaign?
Total Leads
In the Campaign Revenue analysis report what metric shows # of Opportunities associated to the Campaign using the influenced revenue model, regardless of when the association occurred?
Total Influenced Opportunities
In the Campaign Revenue analysis report what metric shows # of Opportunities associated to the Campaign using the attributed revenue model, regardless of when the association occurred?
Total Attributed Opportunities
In the Campaign Revenue analysis report what metric shows total revenue for all won Opportunities associated to the Campaign using the attributed revenue model?
Total Attributed Revenue
