2.2 Client Requirements

Question 1

Client brief

Answer 1

Communication from the client saying what they want to be achieved and included though the creation of a media product

Question 2

constraints of timescales

Answer 2

some initial ideas can’t be completed

Question 3

constraints of client ethos

Answer 3

stop design team from coming up with elements

Question 4

constraints of target audience

Answer 4

rules out ideas that wouldn’t be suitable

Question 5

constraints of content

Answer 5

specific logo.slogan etc that is already used by the client

Question 6

constraints of style, genre, theme

Answer 6

specific file types, must be similar to products with the same style

Question 7

Negotiated format

Answer 7

GOOD- come together to discuss and combines views of both parties
BAD- takes long, can change

Question 8

meeting/ discussion format

Answer 8

GOOD- design team takes notes
BAD- details missed, written wrongly

Question 9

written format

Answer 9

GOOD- recorded document if the company is busy
BAD- not as much detail as in person

Question 10

informal format

Answer 10

BAD- no official document, lacks detail, just an idea

Question 11

Formal format

Answer 11

GOOD- clear and easy to understand document

Question 12

Commission format

Answer 12

between a larger and smaller company