2.4 Research Methods

Question 1

Pros of primary

Answer 1

Focus groups= discussion
Interviews= detailed allows for more questions for clarification
Online surveys= large data quick
Questionnaires= easy and accessible without tech

Question 2

Cons of primary

Answer 2

MORE TIME CONSUMING AND EXPENSIVE
focus groups= small group is not representative
Interviews= time consuming
Online surveys= need internet
Questionnaires= paper forms lost

Question 3

Pros of secondary

Answer 3

CHEAPER
CONVENIENT
books= publishers will check facts
websites= plentiful and fast

Question 4

Cons of secondary

Answer 4

NOT ALWAYS SUITABLE FORMAT
MUST CHECK VALIDITY
books= time consuming and expensive
websites= variation of quality

Question 5

Validity

Answer 5

how factually correct something is

Question 6

Reliability

Answer 6

how consistent and accurate data is

Question 7

Quantitive data

Answer 7

Measured numerically (yes/no answers)

Question 8

Qualitative data

Answer 8

Data consisting of fuller despriptions