2.3 Audience Dempographics And Segmentation

Question 1

Categories of audience segmentation

Answer 1

-Age
-Gender
-Occupation
-Income
-Education
-Location
-Interests/lifestyle
-Ethnicity

Question 2

Segmentation

Answer 2

Demographics broken down further
-Interests
-Aspirations
-Audience needs
-Opinion &behaviours

Question 3

benefits of audience segmentation

Answer 3

-to appeal, to and meet the needs of a specific audience
-new products identified for segments not catered for