Drugs, The Media, Sponsorship and Violence in Sport Flashcards
Describe the PHYSIOLOGICAL reasons for drug use in sport
To build muscle Increase Energy Increase oxygen transport Lose weight Train harder Mask injury Reduce tiredness
Describe the PSYCHOLOGICAL reasons for drug use in sport
To steady nerves
Increase Aggression
Increase Motivation
Describe the SOCIAL reasons for drug use in sport
Pressure to win from coaches, peers, media etc
By winning to gain the financial rewards on offer
Being prepared to ‘win at all costs’
Fear of not winning
Belief that everyone else is doing it
Explain the CONSEQUENCES of drug use in sport
Morality - gives an unfair advantage and undermines the true spirit of sport
Health - can be addictive, lower life expectancy and even cause death
Legality - against the law of the land and laws of sport
Role Modelling - gives a bad example, especially young people who copy their heroes and gives a bad image to the sport
Identify the possible SOLUTIONS to the issue of drug use in sport
Stricter, more rigorous testing
Stricter punishments and life bans
Education programmes for athletes highlighting the health and morality issues
Increased funding for more efficient testing
Unified policies on the issue of drug use
Role models to reinforce the ‘no drugs’ position
Who are WADA and what do they do?
WADA are the World Anti-Doping Agency. They promote, co-ordinate and monitor the fight against doping in sport at international level.
What is meant by the term ‘Modern Technological Products’?
These are materials and products that technologists and scientists are constantly working on to maximise performance, increase comfort and safety.
Give examples of modern technological products
Motion Analysis Software - to analyse performance e.g. golf swings
Footwear - lightweight fabric running shoes, blades etc
Officiating - electronic timing to fractions of seconds
Clothing - lycra bodysuits for athletes
Materials - Soft landing areas, 3G and 4G astroturf
Safety - cricket head gear, gum shields etc
Technology - stadia with retractable roofs, gym equipment
Identify the ROLES of the MEDIA
Inform - to tell, notify and let people know e.g. results, fixtures, league tables etc
Educate - to teach e.g. rules, coaching techniques, sporting issues etc
Entertain - to interest, occupy and amuse e.g. live sporting drama, behind the scenes documentaries, comedy and quiz shows
Advertise - to promote and publicise e.g. sponsors on shirts, boardings etc, preview programmes.
Discuss POSITIVE impacts of the media
Positive role models created
More money in sport to encourage participation
Minority sports can be highlighted
Sports have become more entertaining, Twenty20 cricket
Myths and stereotypes can be broken
Creates professional sporting opportunities
Lifelong involvement in physical activity increased
Sporting standards have improved
Balanced healthy active lifestyles are promoted
Discuss NEGATIVE impacts of the media
Increased ‘win at all costs’ mentality
Increased pressure to win due to the stakes on offer
Myths and stereotypes can be reinforced if coverage is disproportionate
Sports have changed in a negative way, change of season in rugby league
Reduced participation - more armchair supporters
Minority sports get minimal coverage
Loss of privacy for sports performers
Only few get high financial reward
Define sponsorship
Sponsorship is the provision of funds or other support to individuals, teams, events and organisations in order to get favourable publicity.
Analyse the relationship between sport, sponsorship and the media
A triangular shape can be used to demonstrate a solid, interrelated, mutually dependant relationship. Modern sport has been referred to as a ‘Golden Triangle’ between sport, advertisers in the form of sponsorship and the media. Each aspects depends on the others for the triangle to work. You could argue whether this is a positive or negative match!
Describe the possible CAUSES of violence by PLAYERS in sport
Nature of the game e.g. Ice Hockey
Provocation or ‘Sledging’
Disappointment or frustration e.g. bad result, referee’s decision
Crowd Behaviour
Emotional Intensity - ‘cauldron effect’ of venue, media hype
Importance of result - money, reward or rivalry
Describe the possible SOLUTIONS to the problem of violence by PLAYERS in sport
Technology - video playbacks to assess and punish unfair play
Rule Changes - to combat ways that players dodge rules
More severe penalties - penalty tries, sin bins, red cards
Education - NGB’s to instil ethos of fair play
Greater numbers of officials - more authority on the pitch
