2.7: Why You Should Analyze Your Competition to Design Better Solutions and How to Do It Flashcards Preview

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Flashcards in 2.7: Why You Should Analyze Your Competition to Design Better Solutions and How to Do It Deck (42)
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1

Prior to starting a new UX design project, it makes sense to gain a sense of its scope by_______________________________________________________. (long ans.)

- looking at what others have done and critically analyzing the designs of others.

2

Analyzing the ____________________________ is one of the standard tools in UX practice.

“competition”

3

A __________________ report is one of the common UX deliverables in the industry.

UX competitive analysis

4

It’s important to know that any UX design project faces two types of ____________________________.

- competition

5

it’s important to know that any UX design project faces _________ types of competition.

- two

6

Learning means breaking down the _________________ and ___________________ to understand why they work well, and then applying this knowledge to your own designs.

- interaction
- visual elements

7

Competition analysis is often undertaken in the ____________ stages of a design project.

early

8

_____________________________________can be an excellent way of keeping up to speed with the latest industry trends and developments, getting inspiration for future designs or updates to current ones, and learning through breaking down the reasons that designs by others work well (or not so well).

- competition analyses

9

_____________ has lasting value and is a combination of aesthetics and inspiration, backed by scientific knowledge and research.

- good design

10

__________ just come and go, because they are supported by nothing but the designer’s view on aesthetics.

- Fads

11

When assessing other designs, it’s important that you don’t just stick to the ___________ element but also get to grips with the question of ________—namely, what is it that makes that particular design work so well?

- “wow”
- “why”

12

What are the 5 rules to help you form and maintain a comparative mindset?

1 - Identify the need
2 - Identify the real competitors
3 - Compare through criteria, not personal preference
4 - Blind imitation is the most certain path to failure
5 - There is no substitute for user testing

13

Every design is a solution to a particular ________.

need

14

Ask yourself how a particular bit of design helps your users achieve a goal better. If it doesn’t, ___________.

leave it out.

15

Google’s ____________ guidelines about search boxes state clearly that how you implement these should strongly depend on the focus of your application.

- Material Design

16

Google’s Material Design guidelines about search boxes state clearly that how you implement these should strongly depend on _____________.

the focus of your application.

17

Whether it’s a ________or _________ competitor, ask yourself exactly what you are making a comparison with.

- direct
- indirect

18

Users have goals they want to meet, and _________________ is a means for achieving these goals.

technology

19

For technology to succeed, it must __________________, or ________________________, that a low-tech solution can’t.

- do something better
- offer some other type of value

20

Every comparison implies _________ against a set of criteria or values.

- judgment

21

Every comparison implies judgment against a set of _________ or __________.

- criteria
- values

22

What are Heuristiucs?

- a form of cognitive strategy, have been studied in discplines such as cognitive psychology, social psychology and social cognition. Heuristics are rules of thumb for reasoning, a simplification, or educated guess that reduces or limits the search for solutions in domains that are difficult and poorly understood.

23

___________ are a form of cognitive strategy, have been studied in discplines such as cognitive psychology, social psychology and social cognition.

- Heuristics

24

Heuristics, a form of cognitive strategy, have been studied in discplines such as _______________, _______________ and _______________.

- cognitive psychology
- social psychology
- social cognition

25

_________________________ are rules of thumb for reasoning, a simplification, or educated guess that reduces or limits the search for solutions in domains that are difficult and poorly understood.

Heuristics

26

Unlike formal structures like algorithms, ________________ do not guarantee optimal, or even feasible, solutions and are often used with no theoretical guarantee.

heuristics

27

The use of heuristics is often contrasted with _________________, ____________________, or _____________________, according to which people use rationalistic and systematic ways to solve problems and generally seek the optimal results.

- probalistic
- statistical
- rationalistic reasoning

28

The use of ____________________ is often contrasted with probalistic, statistical, or rationalistic reasoning, according to which people use rationalistic and systematic ways to solve problems and generally seek the optimal results.

heuristics

29

The advantages of _________________________ is that it is cheap, intuitive (since you are applying a set of predefined rules/heuristics), it hardly requires any planning, and it can be used early in the design process (it does not require a nearly finished user interface). The disadvantage is that there is a focus on problems rather than solutions.

- heuristic evaluation

30

The advantages of heuristic evaluation is that it is ___________________, _______________ (since you are applying a set of predefined rules/heuristics), _________________________________, and it can be used early in the ________________________ (it does not require a nearly finished user interface). The disadvantage is that there is a focus on problems rather than solutions.

- cheap
- intuitive
- it hardly requires any planning
- design process