2.3: What is Design Thinking and Why Is It So Popular? Flashcards Preview

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What’s special about Design Thinking is that designers’ work processes can help us systematically __________, ____________, and ___________ these human-centered techniques to solve problems in a creative and innovative way.

- extract
- teach
- learn
- apply


What is Design Thinking?

Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding.


Design Thinking provides a __________________ approach to solving problems.



Design Thinking revolves around a deep interest in developing an understanding of the __________________.

people for whom we’re designing the products or services.


Design thinking helps us observe and _______________ with the target user.

develop empathy


Design Thinking helps us in the process of questioning: questioning the ______, questioning the _______, and questioning the __________.

- problem
- assumptions
- implications


Design Thinking is extremely useful in tackling problems that are ________________or ________________.

ill-defined or unknown


Design Thinking also involves ongoing _____________: sketching, prototyping, testing, and trying out concepts and ideas.



There are many variants of the Design Thinking process in use today, and they have from _______to ______ phases, stages, or modes.

- three
- seven


All variants of Design Thinking embody the same principles, which were first described by Nobel Prize laureate _____________ in The Sciences of the Artificial in ___________.

- Herbert Simon
- 1969


The five phases of Design Thinking, according to d.school, are as follows:

1) Empathise – with your users

2) Define – your users’ needs, their problem, and your insights

3) Ideate – by challenging assumptions and creating ideas for innovative solutions

4) Prototype – to start creating solutions

5) Test – solutions


It is important to note that the five phases, stages, or modes are not always ______.

- sequential. You should not understand the phases as a hierarchal or step-by-step process. Instead, you should look at it as an overview of the modes or phases that contribute to an innovative project.


Patterns of thinking are often referred to as ________, which are organized sets of information and relationships between ______, ________ and ________ that are stimulated and initiated in the human mind when we encounter some environmental stimuli.

- schemas
- things
- actions
- thoughts


Innovative problem solving is also known as ______________________

“thinking outside of the box”.


The struggles we face where oftentimes the most _____________ are the ones hardest to come by because of the ___________ we work within.

- obvious solutions
- self-imposed constraints


It’s often difficult for us humans to challenge our ___________ and ____________, because we rely on ____________ of thinking in order to not have to learn everything from scratch every time.

- assumptions
- everyday knowledge
- building patterns


Stories are framed around ________ and _________.

- real people
- their lives


At the heart of Design Thinking is the intention to _________ by analyzing and understanding _____________ and investigating the conditions in which they operate.

- improve products
- how users interact with products


At the heart of Design Thinking lies also the interest and ability to ____________________ and ______________________.

- ask significant questions
- challenging assumptions


One element of outside the box thinking is to ________________

- falsify previous assumptions – i.e., to make it possible to prove whether they are valid or not.


One element of outside the box thinking is to __________________________ – i.e., to make it possible to prove whether they are valid or not.

- falsify previous assumptions.


Once we have questioned and investigated the conditions of a problem, the ___________________ will help us produce ideas that reflect the genuine constraints and facets of that particular problem.

- solution-generation process


Design Thinking offers us a means of digging that bit deeper; it helps us to ____________ and to _____ and ______ our products and services so as to uncover new ways of improving the product, service or design.

- do the right kind of research
- prototype
- test


Grand Old Man of User Experience, __________________, who also coined the very term User Experience.

- Don Norman


Take the original problem as a _________, not as a final statement, then think broadly about what the _________ underlying this __________ might really be.

- suggestion
- real issues
- problem statement


First spend time determining what the basic, fundamental ______ is that needs to be addressed.

- (root) issue


The design process often involves a number of different _________________ in __________________

- groups of people
- different departments


The design process often involves a number of different groups of people in different departments; for this _______, ________, _________, and __________ ideas and problem solutions can be difficult.

- reason
- developing
- categorizing
- organizing


One way of keeping a design project on track and organizing the core ideas is using a _________________________.

- Design Thinking approach


Design Thinking is firmly based on generating a holistic and empathic understanding of the problems that people face, and that it involves ambiguous or inherently subjective concepts such as _________, _______, _________, and __________.

- emotions
- needs
- motivations
- drivers of behaviors