3. Networked andAffective public Flashcards
(52 cards)
Irony is used for what?
To subvert political power
Why does social media complicates publicness?
Blurred boundaries between private and public, also blurred boundaries between public and audiences.
Audiences
being part of a community that is consuming a certain media content/culture.
Public
being part of a national community that shares a culture and set of values and norms. Shared idea of what is for the common good as a society (polarisation has damaged and decreased this a lot)
For Habermas the public is what?
an in-between level between the public institution and the privacy of everyday life → has to do with civil participation and not openly political.
The media only began to be partisan with…
Cable television
According to Habermas the media shifted how?
From: their public role of providing reliable accounts of political events
To: business enterprise
What are some critics of Habermas’ ideas?
- His idea of the public sphere was quite elitist and not very inclusive. Not only the idea of being a man but the quality of the public debate.
- Empirical evidence: not all public debates that happen in the public sphere are rational deliberation. Politics is not only part rationality and has a lot to do with emotions. Emotions affect identity.
The media has always. been used to…
sustain and maintain collective identities
Shared temporalities
temporal structure that the media enables. The radio first and then television. Provided people living in a certain country to feel temporal structure at a certain level
What is the conundrum of viability?
That now everyone can broadcast themselves (individuals) to a global audience. The problem is even though everyone can communicate and share their own views and content→ the visibility of the continent is regulated by mechanisms that exceed our control.
Which boundaries are blurred in social media?
Being part of the public is being part of the citizenship
What are networked publics?
- A space constructed through networks.
- Refers to the possibility of social media to connect people and mass but also to connect the communicative space that is created by social media and help people maintain conversations in the public.
What are some affordance of networked publics?
- Persistence
- Replicability
- Scalability
- Searchability
Persistence:
online expressions are automatically recorded and archived. Nothing disappears once it has been published.
Replicability:
content made out of bits can be duplicated. This is the fundamental characteristics between digital and analogue info (?) → the “copy paste”
Scalability;
the potential visibility of content in networked publics is great. Its reach can exceed our target audiences, it can be duplicated out of context
Searchability:
content in networked publics can be accessed through search.
What are the dynamics of networked publics?
- Invisible audiences
- Collapsed context
- The blurring of private and public
Invisible audiences→
not all audiences are visible when a person is contributing online, nor are they necessarily co-present. The problem is that sometimes these audiences materialize and interact with what we share.
Collapsed context→
The lack of spatial, social and temporal boundaries makes it difficult to maintain distinct social contexts. Emergence of scalability and collapsed context
Context collusion →
ability to communicate at the same time with diverse targets and to broaden your followers (audiences). Politicians, activists and influencers exploit this.
The blurring of private and public→
without control over context, public and private become meaningless binaries, are scaled in new ways, and are scaled in new ways and are difficult to maintain as distinct.
The social media logic consists of 4 mechanisms. Which ones?
Programmability
Popularity:
Connectivity:
Datafication: