Key Concepts Flashcards
(26 cards)
What is Manuel Castells theory?
The theory of Network Society
What does the theory of Network society say?
It explains how modern society is connected and controlled through networks
What are networks?
They are the connections between people, organization, and systems
Our lives are shaped by these networks
According to him why are these networks powerful?
These networks are powerful because they are flexible and adaptable; they can change and grow as needed.
What is network power?
Network power is the ability to influence others within these networks and to shape the flow of information, ideas or resources.
Key feature: ability to spread quickly
Who holds this power?
Power is where whoever controls or has influence over a network can decide what information gets shared and what does not
What are some cons of Network power?
Create a digital divide that only reinforces existing inequalities –> network power is not fair as those who are well connected get more advantages while those who are not connected are often left out or ignored
Actualizing Citizen
- Diminished sense of government obligation- higher sense of individual purpose
- Voting is less meaningful
- Mistrust of media and politicians is reinforced by negative mass media environment
- Favor loose networks of community action-often established or sustained though friendships
Dutiful Citizen
- Participation is a Duty. - They have to keep up with political information
- Obligation to participate in government centered activities
- Voting is the core democratic act
- Becomes informed about issues and government by following mass media
What are media effects?
They are short term or immediate impacts that the media content has on individuals’s thoughts, emotions and behaviors
What is mediatization?
Long-structured changes that involve the media, culture and society. Structural changes in the political sphere due to the growing influence of media
What is Media logic?
Media logic refers to the way messages are shaped to fit a specific medium — including its rhythm, structure, and format. Format is especially important because it sets the rules for how information is chosen, organized, and presented (e.g., what makes something look like the evening news instead of a comedy or parody).
Why is mediatization impossible to contain?
The media have become a necessary force in politics. They’re not just neutral channels — they are powerful organizations with their own goals and rules, which often conflict with those of politicians. As a result, political actors must adapt to the media’s logic and constraints.
How does the media and politics influence each other?
Simultaneaoulsy: Media gains in terms of audience ( → revenue), politics gains in terms of visibility.
mediatized politics…
is politics that has lost its autonomy, has become dependent in its central functions on mass media, and is continuously shaped by interactions with mass media.
What is the goal of the media?
is to hold and maintain the attention of the audience . It is not only about informing, it is also about entertaining.
Is there only ONE media logic?
No, it changes over time.
Society is…
is produced and reproduced by our interactions at the macro and micro level.
Media has participated in what?
Media as a molding force that participated in the production, reproduction and creation of society.
The social world is not only mediated but also…
Mediatized
The social world being mediatized means…
that is, changed in its dynamics and structure by the role the media continuously (and recursively) play in its construction
What is datafication?
deep mediatization
Why did the media become an isntitution?
Because media content is now a commodity sold on the market–> to get organized
What does our data show?
Ourselves. Our data are perfect transpositions of our identity, who we are.
Indeed, datafication is another form of representation. They are also selected.
