Chapter 12

Question 1

Drafting Report Content

Answer 1

Accurate, Complete, Balanced, Clear and logical, documented properly

Question 2

Request for Proposals

Answer 2

spell out precisely what a proposal must over and in what order so that all bids will be similar in form and therefore easier to compare

Question 3

Composing Business Reports and Proposals

Answer 3

Review and fine tune, draft report content, draft prosoal content, held readers find their way

Question 4

Visual Design Principles

Answer 4

Consistency, Balance, Contrast, Emphasis, Convention, Simplicity

Question 5

formal balance

Answer 5

the elements in which the images are arranged symmetrically around a center point or axis

Question 6

informal balance

Answer 6

elements are not distributed evenly but visually stronger and weaker elements are arranged in a way that achieve an overall effect of balance

Question 7

Creating Effective Visuals

Answer 7

visual consitency to connect parts of a whole, highlight contrasting points via color, strive for simplicity, use titles and text to further explain