Chapter 9 Flashcards
Writing Negative Messages
Three Goals for Conveying Bad News
1) Convey bad news; 2) gain acceptance when you to convey, 3) maintain as much goodwill as possible, maintain a good image for your organization, reduce/eliminate the need for future correspondence on the matter
Straightforward Neg Messages
rejecting a job applicant
Complicated Neg Messages
drafting negative performance review
Direct Approach Uses
Firmness is needed, bad news won’t come as a shock, situation is routine or minor, audience prefers bad news first
Indirect Approach Uses
Audience will be surprised, Audience will be displeased, audience is emotionally involved
Structure for Indirect Approach
Bad news, reasons, positive close
Structure for Direct Approach
Buffer, Reasons, Bad News, Positive Close
Negative Word Exs
Doesn’t, won’t, our fault, dissatisfied, shocked, unfortunately, wrong
Advantages of Stating the bad news at the beginning
makes shorter messages possible, allows the audience to reach the main idea of the message in less time
Direct Approach:
used when the audience is aware of the possibility of negative news, when the reader is not emotionally involved in the message, when you know threat the reader would prefer bad news first, know firmness is necessary
Indirect Approach:
when the news is likely to come as a shock, when you’re audience has a high emotional investment in the outcome, when you want to maintain a good relationship with the audience
Creating Negative Messages Steps
(A) Choose the better approach Direct/indirect; (b) For indirect approach open with buffer; (c) provide reason and additional information; (d) Clearly state the bad news; (e) close on a respectful note
Goals for handing bad news with transactions:
1) modify the customer’s expectations, 2) explain how you plan to resolve the situation, 3) repair whatever damage might have been done to the business relationship
Agreement (Buffer)
Find a point on which you and the reader share similar views
Appreciation (Buffer)
Express sincere thanks for receiving something