3.2 managers, leadership + decision making

Question 1

4 leadership styles

Answer 1

Autocratic - Strict
Democratic - everyone has say
Paternalistic - father figure
Laissez faire - laid back

Question 2

whats the difference between strategic an d tactical decisions

Answer 2

strategic- result in long term plans, involves lots of resources

Tactical- involve meeting short term targets, requires few resources to be changed

Question 3

increase Market share objectives

Answer 3

Increase advertising
increase ales
target new amrkets

Question 4

wHAT is a cash cow

Answer 4

High market share
Low market growth

Question 5

What is a problem child/question mark

Answer 5

Low market share in
High growth market

Question 6

What are dogs and stars

Answer 6

Stars - high growth, in market w high growth, high market share

Dogs Low market share , low growth

Question 7

7ps in marketing mix

Answer 7

product, price, place, promotion, people, process, physical evidence (tangible aspects)