3.4 Good customer service Flashcards
(4 cards)
The sales process
- Customer interest
- Speed of service
- Customer engangement
- Post-sales service
- Customer service
How is Customer interest achieved?
- Strong brand innit
- Advertising innit
- Promotions/offers innit
- Soft approach innit
Effects of good customer service
- Increased sales innit
- Good reviews: Customers will say good things about the business to others
- Increased customer loyalty
- Friendliness of staff
- Reliable, open at convenient times
Effects of poor customer service
- Decreased sales
- Bad reviews: Customers will say bad things about the business to others
- Decreased customer loyalty
- Staff make customers feel uncomfortable
- Bad reputation leading them to spend extra on hiring more staff