3.4 marketing decisions Flashcards
1
Q
What is on the Y axis of the Boston matrix?
A
Market growth
2
Q
What is on the x axis of the Boston matrix?
A
Market share
3
Q
What is in the top left of the Boston matrix?
A
Question mark
4
Q
What is in the top right of the Boston matrix?
A
Stars
5
Q
What is in the bottom left of the Boston matrix?
A
Dogs
6
Q
What is in the bottom right of the Boston matrix?
A
Cash cows
7
Q
What should a question mark do to increase market share?
A
Invest in the products
8
Q
What should stars do to maintain market share?
A
Use product life extensions
9
Q
What should dogs do to increase market share and growth?
A
withdraw or keep product where it is
10
Q
What should a cash cow do to achieve market growth?
A
Use to product to support other products
