8.2 porter Flashcards

1
Q

What is a company with a mass market and focus on price called on porter

A

cost leadership

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2
Q

What is a company with a mass market and focus on differentiation called on porter

A

differentiation leadership

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3
Q

What Is a company with a niche market and focus on price called on porter

A

Cost focus

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4
Q

What is a company with a niche market and focus on differentiation called on porter

A

differentiation focus

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