3.4 - Operations Flashcards
(194 cards)
What are the features of operation in a business?
- responsible for actual production of goods/services
- managing the process of converting inputs into outputs that meet the needs of customers
- getting the right goods/services to the customer
- helps to measure the efficiency with which this is achieved
What are the features of costs in a business?
A business needs to keep costs low to be competitive with other stores
What is quality as an operational objective?
Concerned with satisfying and exceeding customer needs
How is quality measured?
- customer satisfaction ratings
- customer complaints
- product returns
- wastage rates
- punctuality
What is speed of response as an operational objective?
The time it takes for the customer to receive a product or service
Product flexibility
the ability to switch production from one product to another
Volume flexibility
the ability to change the level of output according to changes in customer demand
Mixed flexibility
The ability to adapt to provide alternate versions of particular goods or services
Delivery flexibility
the ability to adapt quickly to changes in the timing and volume of deliveries to customers
dependability for services?
the consistency of quality or the punctuality of delivery
dependability for products?
measured in terms of whether the product is durable, long-lasting and unlikely to breakdown
what is adding value as an operational objective?
the process of increasing the worth of resources by modifying them, it is the difference between the price of a finished product/service and the cost of the input involved making it
how can distribution and retailing add value?
brining the product within easier reach of the customer
how can marketing add value?
creating a USP based on image and branding
why are environmental objectives becoming increasingly important?
- many businesses recognise they have a duty of care for the environment
- stakeholders have an expectation that businesses will demonstrate a positive attitude in terms of the environment
- many environmental objectives will allow the business to save costs
What are all the operational objectives?
- operation
- costs
- quality
- speed of response
- flexibility
- dependability
- adding value
- environmental objectives
What are the INTERNAL influences on operational objectives and decisions?
- corporate objectives
- finance
- human resources
- resources available
- nature of the product
What are the EXTERNAL influences on operational objectives and decisions?
- market factors
- competitor’s actions and performance
- technological change
- economic factors
- political factors
- legal factors
- environmental factors
- suppliers
How does corporate objectives influence operational objectives and decision?
the operations department must ensure that its objectives and decisions are consistent with the corporate objectives of the business
How does finance influence operational objectives and decision?
they rely on considerable expenditure on capital equipment or R&D and sufficient finance to implement decisions
How does HR influence operational objectives and decision?
the skills, training and motivation of a business’ HR will have a major impact on operational objectives. If there are weaknesses in HR, less ambitious objectives will need to be set and effective decisions made
How does ‘resources available’ influence operational objectives and decision?
if the business is well resources with equipment and well-known brands, then it is easier to produce high quality products cost effectively
How does ‘nature of the product’ influence operational objectives and decision?
some products are suited to mass production, while others require individual methods of production. The impact of the product on the environment will also depend on the nature of the product.
How do market factors influence operational objectives and decision?
if demand changes, the business may need to modify its production levels. If sales are declining, it may introduce new products