Designing Visual Aids Ch. 11 Flashcards
Why should you not place large amounts of text in all capitals?
The human eye can recognize shapes quickly. Text has a shape. Each letter and word has a unique shape. The uniqueness of different letters enables humans to be able to read. Lower-case type are easier to read than words with letters in all upper case.
What are the primary colors? What are the primary colors of computer screens?
Red, yellow, blue. Red, blue, green`
What is a shade? A tint?
Adding black to a color creates the shade (the different levels of dark in a color). Adding white to a color creates a tint (the different levels of light in a color).
What colors are considered warm? Cool?
Warm: red, orange, and yellow are warm. They advance visually. Cool: blue, purple, green are cool. They recede the visual.
How can you determine the complement of a color? Why would you use a color and its complement in a document?
Brings together the colors directly across from each other on the color wheel. Complementary colors are a strong combination because they represent the maximum amount of color variation.
What is color value? Why does value matter in creating slides?
The value of color refers to its relative darkness or lightness. Purple has a darker value than yellow. Value matters because this helps you to choose highly contrasting values in a slide. You would not use black text on a dark blue background. You would instead use white text on a dark green background.
Describe two ways to achieve good contrast between the color of text and the background color.
The contrast will make the two colors more noticeable. If you stare at a colorful object for 30 sec. then close your eyes, you’ll see the complements as a “visual after-effect.” Then use complimentary colors.
Use monochromatic - the simplest color harmony and consists of using different values of the same color. Various tints or shades of blue would be considered monochromatic.
What is the difference between symmetrical and asymmetrical balance?
Symmetrical balance produces a page that looks visually balanced. Asymmetrical balance produces a page whose left and right sides aren’t visually the same, but there is still balance.
What design treatment is the key to attracting attention?
Spacing
What alignment option is generally preferred for body text?
Left-alignment
What is a storyboard?
A rough blueprint of what the finished product will look like.
What is the five-second principle?
A person should be able to understand the graphic in five seconds or less.
What is the more-is-less, less-is-more principle?
For emphasis, use color on just a few items. Adding more color to more items reduces the amount of emphasis each colored item gets.
What is the “front door” of a handout?
The layout of the handout is the obvious front door. It gives the clear pathway through the document.
Should a handout be distributed before, during, or after a presentation? Why?
During the presentation, distribute the handout at the most appropriate time. (can be used to take notes on, or you can wait so the audience does not read the handout during presentation).
