4(A) Flashcards
1
Q
Business change
A
Business change is the alteration of behaviours, policies, and practices of a business.
2
Q
Proactive approach
A
A proactive approach is when a business changes to avoid future problems or take advantage of an opportunity to gain a competitive advantage.
3
Q
Reactive approach
A
A reactive approach is when a business undertakes change in response to a situation or crisis.
