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Flashcards in 4 Prospecting And Business Development Deck (10)
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1

Niche marketing

Specialization in an area, type of property, and/or category of buyer.

2

Prospecting

Is the process of locating owners who are interested in selling property and prospective buyers who are interested in purchasing property.

3

SSS system

-see the people
-serve the people
-sell the people

4

CAN-SPAM

-Is an acronym for controlling the assault of Non-Solicited pornography and marketing.

-Email Solicitation

5

Fine for sending soliciting emails and phone calls

$16,000

6

Property profile

Is a computer printout showing the owner of the property and the liens against the property.

7

Endless chain

Method of prospecting is to ask every prospect to recommend other prospects.

8

Centers of influence

Influential people that can help you obtain prospects by referring people who can use your services.

9

Farming

Is working or prospecting an area or area of interest for sellers as well as buyers.

10

Nongeographic farm

-is a particular segment of the marketplace defined according to property differentiation or buyer/seller differentiation.

-ex: particular ethnic group