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Flashcards in 8 Advertising Deck (3)
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1

Annual percentage rate (APR)

The relative cost of credit as determined in accordance with regulation Z of the board of governors of the federal reserve system implementing the federal truth in lending act.

2

Blind ad

An ad that fails to indicate that the advertiser is an agent

3

Truth in Lending Act

Federal act requiring loan term disclosures, as well as advertising disclosures