4.03 marketing quiz

Question 1

Marketing links producers to:

distributors.

retailers.

marketers.

customers.

Answer 1

Customers

Question 2

Marketing is described as creating:
exchanges.

needs.

advertisements.

gaps.

Answer 2

Exchanges

Question 3

Which of the following is a marketing activity:
Balancing customer needs with wants

Leading a project team

Communicating with customers

Lowering operational expenses

Answer 3

Communicating with customers

Question 4

What provides the basis for all marketing goals and actions?

Pricing

Planning

Budgeting

Retailing

Answer 4

Planning

Question 5

Which of the following influences the process of determining price:

Customers’ perception of value

Publicity

Purchase location

Sales promotion

Answer 5

Customers’ perception of value

Question 6

Which of the following is a method used to communicate with customers:
Personal selling

Manufacturing

Customer orientation

Marketing concept

Answer 6

Personal selling

Question 7

Which of the following is an example of communicating with customers:
Creating a new product

Sponsoring a charity event

Choosing a store to distribute products

Developing a marketing plan

Answer 7

Sponsoring a charity event

Question 8

The purpose of communicating with customers is to:

gather participants for a survey.

befriend customers.

determine prices.

attract customers’ interest.

Answer 8

Attract customers’ interest.

Question 9

In an overall sense, where does marketing occur?

Wherever advertisements are

Wherever stores are

Wherever businesses are

Wherever customers are

Answer 9

Wherever customers are

Question 10

Of the following, which is a durable good:
Coffee mug

Insect repellent

Hamburger

Lip balm

Answer 10

Coffee mug

Question 11

Which of the following activities is an aspect of marketing a service:
Finding out customers’ favorite coffee flavors

Determining how much to charge for a haircut

Developing a new, improved cell phone

Advertising the state of Michigan on television

Answer 11

Determining how much to charge for a haircut

Question 12

Which of the following items cannot be marketed:
Holiday

Health

Hopefulness

Hawaii

Answer 12

Hopefulness

Question 13

In the marketing concept, whose point of view matters most?

Seller’s

Buyer’s

Marketer’s

Planner’s

Answer 13

Buyer’s

Question 14

According to the marketing concept, which option demonstrates customer orientation?
Convincing a buyer to buy

Researching a firm’s competitors

Finding out what a buyer wants

Advertising the features of a product

Answer 14

Finding out what a buyer wants

Question 15

According to the marketing concept, which option shows company commitment?
Leaving marketing to the marketing department

Teaching marketing to college marketing students

Setting aside funds to research what customers want

Pricing a product to maximize profitability per item

Answer 15

Setting aside funds to research what customers want

Question 16

According to the marketing concept, keeping company goals in mind means:
making product prices low.

containing marketing costs.

putting marketing second to other company goals.

maintaining the firm’s purpose.

Answer 16

Maintaining the firm’s purpose.

Question 17

Overall, what does marketing allow us to do?
Stop buying online

Live our daily lives

Feel better about shopping

Limit our spending

Answer 17

Live our daily lives

Question 18

Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper:

Competition

Publicity

E-commerce

Service marketing

Answer 18

Competition

Question 19

Marketing encourages people from different countries to __________ frequently.
travel

train

think

trade

Answer 19

Trade

Question 20

Without marketing, producers and customers would be?
in close communication with each other.

highly dependent on advertising agencies.

disconnected from each other.

exposed to many new and improved products.

Answer 20

Disconnected from each other.