Flashcards in 4.2: Norman's Three Levels of Design Deck (5)
Norman's Three Levels of Design
Appearance and Utility
v Visceral Behavioral Reflective
v | | I
>>>>>>>>>> Product >>>>>>>>>>
What are Norman's 3 levels of emotion that influence our experience of the world in a particular way?
Visceral - Expectation induced reactions
Behavioral - Expectation induced reactions
Reflective - Intellectual induced reactions
Visceral design relates to our immediate impression of a design.
Behavioral Design relates to our experience of using a design.