4.2: Norman's Three Levels of Design Flashcards Preview

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Flashcards in 4.2: Norman's Three Levels of Design Deck (5)
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1

Norman's Three Levels of Design

Design Consideration
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Appearance and Utility
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v Visceral Behavioral Reflective
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DESIGNER USER
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>>>>>>>>>> Product >>>>>>>>>>

2

What are Norman's 3 levels of emotion that influence our experience of the world in a particular way?

Visceral - Expectation induced reactions
Behavioral - Expectation induced reactions
Reflective - Intellectual induced reactions

3

Visceral Design

Visceral design relates to our immediate impression of a design.

4

Behavioral Design

Behavioral Design relates to our experience of using a design.

5

Reflective Design

Reflective Design relates to how we interpret a design and what it means to us.