2.2: How to Sell UX Design to Clients Flashcards Preview

User Experience: The Beginner's Guide > 2.2: How to Sell UX Design to Clients > Flashcards

Flashcards in 2.2: How to Sell UX Design to Clients Deck (6)
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1

Benefits of UX Design within an organization?

1. More commercially viable offering = higher levels of profit
2. Tweaks can be worked out before product launch, rather than after saving money
3. UX provides quality measure of a product. Possibly saving the company's reputation
4. Prevents scope creep
5. Competitive products based evidence not on the "gut instinct" of the team

2

What percentage do KPI's increase when using UX? Who is the source?

83%
Jacob Nielsen

3

What is scope creep?

ow a project's requirements tend to increase over a project lifecycle

4

What is UCD?

User-centered Design

5

What are 5 proven ROI gains from UX

1. Overall revenue/conversion boost (loyalty)
2. Lower support calls
3. Reduced development waste
4. Increase customer satisfaction
5. Reduces the risk of building the wrong product

6

What are the 5 phases of design thinking?

1. Emphasize with users
2. Define your user's need / problems and your own insights
3. Ideate - challenge assumptions
4. Prototype
5. Test