Flashcards in 2.3: User Research: What It Is and Why You Should Do It Deck (6)
What does all user research have in common?
It helps place people at the center of your design process and your products.
Why do we use user research?
To inspire your design, to evaluate your solutions, and to measure your impact
User research is divided into which two methods?
Quantitative and qualitative
What is quantitative user research?
Quantitative user research methods seek to measure user behavior in a way that can be quantified and used for statistical analysis. ex. Surveys, formal experiments
What is qualitative user research?
Qualitative research is exploratory and seek to get an in-depth understanding of the experiences and everyday lives of individual users or user groups.