Mass Media

Question 1

How many corporations owned 90% of the U.S. media in 1992

Answer 1

22

Question 2

How many corporations owned the U.S.media in 1983

Answer 2

50

Question 3

What are the three types of mass media

Answer 3

Print media
Audio visual media
Cybernetic/digital media

Question 4

What are the three stages of a moral panic

Answer 4

Occurrence and significance
Wider social implication
Social control

Question 5

What is the hypodermic syringe model

Answer 5

A model that suggests that the audience passively accepts the message ‘injected’ into them by the media
States that there is a direct correlation between the violent behaviour shown on TV and criminal behaviour in real life

Question 6

What is the Bandura study

Answer 6

Sociologists had children watch adults punch a blow up doll and saw if they then imitated them
They did
Girls were more verbal
Boys were more physical

Question 7

What is an advantage of the two step flow model

Answer 7

The model examines the way that personal relationships may help to mediate messages from the media

Question 8

What is a disadvantage of the two step flow model

Answer 8

It doesn’t explain why opinion leaders should be active

Question 9

What are the three types of media organisations

Answer 9

Community based media organisations

Public/state owned media organisations - the BBC

Privately owned media organisations - newscorp, Virgin, lovefilm

Question 10

What is transnational ownership

Answer 10

When major media organisations operate across national boundaries