Basic MC Assignment 2

Question 1

What are the three functions of public affairs?

Answer 1

Internal information, public information and community outreach

Question 2

What public affairs approach requires you to plan ahead and be prepared for command events
and day-to-day activities?

Answer 2

Proactive (preventative)

Question 3

What is the foundation of successful public affairs?

Answer 3

Proper planning

Question 4

What print publications are printed at no cost to the Navy and contain a maximum of 60 percent advertising?

Answer 4

Civilian Enterprise Newspapers

Question 5

List the six (6) goals of dissemination of internal information.

Answer 5

1. ) Link Sailors, Marines and their leaders through a free-flow of news and information.
2. ) Help Sailors understand their roles in the Navy’s mission.
3. ) Explain how policies, programs and operations affect Navy members.
4. ) Promote good citizenship and build pride.
5. ) Recognize individual and team achievements.
6. ) Provide avenues for feedback.

Question 6

Aboard ship, what is the LEAST EFFECTIVE method of disseminating information?

Answer 6

E-mail

Question 7

What trait(s) must be established and maintained in order to build a strong public affairs program?

Answer 7

Credibility

Question 8

A reporter’s request for information is known as what?

Answer 8

Media Query

Question 9

What items are required in a media information kit?

Answer 9

Command historical timeline.

Brief description of command’s mission.

Welcome aboard brochure.

Bios of the CO, XO and other SME’s that may be involved.

Multimedia products.

Any additional, appropriate information. (i.e. fact files)

Question 10

True or false: SITE TV is aimed at communicating with the general public.

Answer 10

False.

Question 11

What community outreach program takes Navy assets and personnel to America’s heartland?

Answer 11

Navy Weeks

Question 12

Give examples of internal publics?

Answer 12

USNA Midshipmen, USNROTC Midshipmen, military auxiliary organizations, career civilian employees, families

Question 13

During a media visit to your command, a reporter asks you for an exclusive. When, if ever, would you be permitted to grant this request?

Answer 13

Only if the angle is the reporters original idea. If not, you have to include all other media interested in the subject.

Question 14

Which personnel make the best tour guides when giving tours in an international port of call?

Answer 14

Sailors who speak the countries host language.

Question 15

CHINFO established what field activity to serve as the central point of coordination for Navy community outreach programs throughout the continental U.S. with few exceptions?

Answer 15

Navy Office of Community Outreach (NAVCO)