Basic MC Assignment 4 Flashcards
Describe the importance of headlines.
They dress up a page, catch the reader’s eye and make it look and “feel” more accessible.
What are the three general categories of headlines?
Straight news, feature and editorial.
Describe the journalistic writing style used when writing headlines.
Telegraphic English.
What punctuation mark(s) indicates “said” or creates a pause for effect in a headline?
Colon
What punctuation mark(s) replaces the word “and” in headlines?
Commas
What errors occurs when a headline that runs over more than one line is broken in such a way that it creates a strange pause or phrase and/or potentially changes the
meaning of a headline?
Bad Split
A headline that is used to direct a reader to a story continued from a previous page can be described as what?
Jump Head
A headline that provides complementary information when placed below a main headline can be described as what?
Drop Head
A headline that runs across more than one column and gives prominence to a major news event can be described as what?
Crosslines
A headline that identifies regular or recurring content can be described as what?
Standing Head
A headline that features typographical tricks and ornate characters can be described as what?
Novelty Head
What term is often used synonymously with the word “caption”?
Cutline.
What are the four major components of a photo caption?
The action, persons or things in the photograph, background information, and the credit line.
In captions, when is full identification of the subject(s) being photographed NOT required?
When more than three subjects are doing the action in the photograph.
What is the purpose of adding background information to a photo caption?
Tells the reader why the photo was taken.
