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GCSE Business Studies > 5.2 - Segmentation > Flashcards

5.2 - Segmentation Flashcards

(1 cards)

1

Q

What are four Ps of the marketing mix?

A

Product
Price
Place
Promotion

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GCSE Business Studies (29 decks)

1.1 The Purpose and Nature of Business

1.2 Business Ownership

1.3 Setting Business Aims and Objectives

1.4 Stakeholders

1.6 Business Planning

1.7 Expanding a Business

2.2 Ethical and Environmental Considerations

2.3 The Economy and Business

2.4 - Globalisation

2.5 Legislation

2.6 - The Competitive Markets

3.2 The Role of Procurement

3.4 - Good Customer Service

4.1 Organisational Structures

4.2 - Recruitment and Selection

4.3 - Motivating Employees

5.1 Identifying and Understanding Customers

5.2 - Segmentation

5.3-6 - Market Research and The Marketing Mix

6.1 Sources Of Finance

6.2 - Business Growth

6.3 Cash and Cash Flow

6.4 Financial Terms and Calaculations

6.5 Analysing The Financial Performance of a Business

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