Lecture 6 - Consumer Psychology Intro Flashcards
1
Q
What was the catalyst for consumer psychology?
A
the industrial revolution in 1800s. Greater consumption
2
Q
What is testimonial advertising?
A
Using the appeal to authority eg St Jacob’s Oil
3
Q
Walter Dill Scott - Theory of Advertising
A
Consumers need to be persuaded by suggestion:
> Direct suggestion “drink Coca-Cola”
> coupons
4
Q
What types of questions do consuner psychologists study?
A
> What makes people tick and want to consume
How consumption changes the social landscape and what effect it has on the environment
The impact of consumption on children
