5.7

Question 1

Target Market

Answer 1

It describes a group of people that are targeted for marketing purposes in a general sense that are formed based on sectors and segments within a population

Question 2

Target audience

Answer 2

the characteristics of users that the company is targeting

Question 3

Market analysis

Answer 3

An appraisal of economic viability of a product from a market perspective, taking into account fixed and variable costs and pricing

Question 4

What is the aim of competition research and analysis?

Answer 4

Companies must thoroughly analyze competing products in order to establish the market need

Question 5

How is a marketing specification used in relation to user needs?

Answer 5

Marketing specifications should identify the essential requirements that the product must satisfy in terms of the market and user need

Question 6

Research methods

Answer 6

expert appraisal, performance testing, user research, user trials

Question 7

What is the purpose of a design specification?

Answer 7

to identify and list the key factors that will make the design successful that must be specific feasible + measurable