6: Attitudes

Question 1

it is a positive, negative, or mixed reaction to a person, object or idea expressed at some level of intensity

a. Behavior
b. Attitude
c. Emotions

Answer 1

Attitude

Question 2

Affect - e____on
Behavior - a_t__n
Cognition - t_n_i_g

Answer 2

Affect - emotion
Behavior - action
Cognition - thinking

Question 3

having preexisting attitudes toward persons, objects, and ideas can lead us to become close-minded, bias the way we interpret new information, and make us more resistant to change.

a. Judgement
b. Pride
c. Prejudice

Answer 3

Prejudice

Question 4

are attitudes inherited?

Answer 4

may be genetically predisposed to hold certain attitudes (Twin)

Question 5

are attitudes learned?

Answer 5

attitudes are formed by experience and evaluative conditioning – when people develop strong attitudes because of their association with positive and negative stimuli

Question 6

the action of persuading someone to do or believe something.

a. Persuasion
b. Manipulation
c. Convincing

Answer 6

Persuasion

Question 7

the process by which a person thinks carefully about communication and is influenced by the strength of their arguments.

a. Central route to persuasion
b. Peripheral route to persuasion

Answer 7

Central route to persuasion

Question 8

the process by which a person does not think carefully about communication and is influenced instead by superficial cues.

a. Central route to persuasion
b. Peripheral route to persuasion

Answer 8

Peripheral route to persuasion

Question 9

Going directly through the rational mind, influencing attitudes with evidence and logic

a. Central route to persuasion
b. Peripheral route to persuasion

Answer 9

Central Route Persuasion

Question 10

Changing attitudes by going around the rational mind and appealing to fears, desires, associations

a. Central route to persuasion
b. Peripheral route to persuasion

Answer 10

Peripheral Route Persuasion

Question 11

a type of appeal in persuasion that argues based on facts, statistics, and research or expert opinion.

a. Logical
b. Emotional
c. Moral

Answer 11

Logical

Question 12

a type of appeal in persuasio wherein getting an emotional response is another way to convince

a. Logical
b. Emotional
c. Moral

Answer 12

Emotional

Question 13

a type of appeal in persuasion wherein you’re appealing to morals for them to do the right thing

a. Logical
b. Emotional
c. Moral

Answer 13

Moral

Question 14

a quality of being convincing or believable.

a. Authenticity
b. Credibility
c. Legitness

Answer 14

Credibility

Question 15

refers to the speaker’s ability

a. Competence
b. Trustworthiness
c. Likeability

Answer 15

Competence

Question 16

they must be seen as willing to report what they know truthfully and without compromise.

a. Competence
b. Trustworthiness
c. Likeability

Answer 16

Trustworthiness

Question 17

refers to persuasion by attraction/quality

a. Competence
b. Trustworthiness
c. Likeability

Answer 17

Likeability

Question 18

A personality variable that distinguishes people on the basis of how much they enjoy effortful cognitive activities

a. Need for Cognition
b. Self-monitoring
c. Regulatory fit
d. Forewarning and resistance

Answer 18

Need for Cognition

Question 19

• High and low self-monitor
• High self-monitorsare motivated and skilled at altering their behavior to influence the impressions others have of them.
• Lowself-monitorstend to focus on remaining true to their inner attitudes by presenting a relatively consistent image of themselves to others regardless of the situation.

a. Need for Cognition
b. Self-monitoring
c. Regulatory fit
d. Forewarning and resistance

Answer 19

Self-monitoring

Question 20

______self-monitorsare motivated and skilled at altering their behavior to influence the impressions others have of them.

a. High self-monitor
b. Low self-monitor

Answer 20

High self-monitor

Question 21

___self-monitorstend to focus on remaining true to their inner attitudes by presenting a relatively consistent image of themselves to others regardless of the situation.

a. High self-monitor
b. Low self-monitor

Answer 21

Low self-monitor

Question 22

influenced by messages that fit their frame of mind and feel right

a. Need for Cognition
b. Self-monitoring
c. Regulatory fit
d. Forewarning and resistance

Answer 22

Regulatory fit

Question 23

When our attitudes come under attack, we can succumb to the challenge and change the attitude or we can resist it and maintain the attitude.

a. Need for Cognition
b. Self-monitoring
c. Regulatory fit
d. Forewarning and resistance

Answer 23

Forewarning and resistance