6 marker

Question 1

6 marker question (just for view)

Answer 1

Explain two challenges facing Company X

Question 2

How is 6 pointer marked?

Answer 2

[1] for identifying an appropriate challenge

[1] for an application of the challenge to the context of the case

[1] for further explanation of the challenge
(for this part good to start with “the impact of this on Company X is…”

multiply above by two with other challenge

Question 3

3 Top tips for 6 marker

Answer 3

• Plan this response alongside 17 marker (challenges mentioned here will be the base of plan of action in Q3)
• Make explicit reference to the resource provided (e.g. saying shi like (R3)) and clearly explain how it links to helping explain the challenge
• Structure the challenges around business functions (HR, finance, marketing, operations, strategic, external) btw finance is an easy one

Question 4

Exemplar paragraph from 6 marker (only for view)

Answer 4

One challenge EHS is facing is financial through its increased production costs [Clear and explicit identification of the challenge]. The raw materials required for eco-friendly products (nat ural ingredients and sustainable packaging) [Relevant information used as application], are 25% more expensive than conventional alternatives, which has contributed to the rapid growth in the firm’s cost of sales. The impact on EHS can be seen through the firm’s fall in profitability ratios (as shown in Resource C) [Explanation of the implications], with the firm experiencing a fall in profit margin from 17.89% in 2021 to 8.42% in 2023, limiting their ability to fund the proposed joint venture [Takes it ‘one step further’].