6 Research Methods Flashcards
(161 cards)
Define self-report technique
Any method were a person is asked to state or explain their own feelings, opinions, beliefs, behaviours and/or experiences related to a specific topic
Define Social desirability bias
Participants’ behaviour is distorted as they modify this in order to be seen in a positive light
Define Demand characteristics
When the participants try to make sense of the research and act accordingly to support the aim of the research
(They may also try to disrupt the aims of the research)
Define response bias
A tendency for interviewees to respond in the same way to all questions, regardless of context. This would bias their answers
Define Acquiescence bias
A tendency for an interviewee to respond to any question in agreement, regardless of the actual content
Define Qualitative data
Non-numerical language-based data collected through interviews, open questions and content analysis.
Define quantitative data
Numerical data that can be statistically analysed. Experiments, observations, correlations and closed/rating scale questions from questionnaires all produce quantitative data.
AO1 Questionnaires
- Pre-set list of questions to record thoughts and feelings.
- Open and closed questions:
- Open questions do not include a fixed range of answers. –> qualitative data
- In closed questions respondents are directed to a fixed set of responses from which they have to choose. –> quantitative data
AO3 Questionnaires
Strengths
* Cost-effective:
* Lots of data quickly –> distrubuted to lots of people
* Completed without researcher present –> less efffort
* Straightforward to analyse
* particulary for fixed-choice, closed questions
* Lends itself to statistical analysis + comparisons between groups
Limitiations
* May not be truthful
* Present themself in a positive light,
* Eg, how often do you use your phone. People might give a lower time
* This is social desirability bias (a demand characteristic)
* Response bias
* Respondants tend to reply in a similar way
* Eg, always ticking yes or answering at the same favoured end of a rating scale
* Maybe they complete questionnaire too quickly + not read questions properly
* Aquiesence bias (tendancy to always agree on questionnaire)
AO1 interviews
- Can be face to face or over phone/internet
- Structured- Pre-determined question set + fixed order
- Unstructured- No set questions but general aim of topics to discuss. Free flowing + encourage intervieww to expand + elaborate answers
- semi-structured- List of questions in advance but able to ask follow up questions based on previous answers
AO3 Interviews structured vs unstructured
Structured:
Strength
* Straightforward to replicate due to standardised format
* Reduces differences between interviewers
Limitation:
* Not possible to deviate from topic or explain questions
* Limit richness of data
* Limit unexpected information
Unstructured:
Strength
* More flexibility- can follow up points as they arise
* More likelu to gain insight (including unexpected info)
Weakness
* Increased risk of interviewer bias
* Data analysis = not straighforawrd
* Sift through irrelevant information
* Firm conclusions may be difficult
Weakness
* May lie due to social desireability
* Skilled interviewer should build a rapport so this doesn’t happen (even in sensitive situations)
* Hard to build rapport with structured
What is Likert Scale
A scale where respondant indicates their agreement (or lack of) with a statement, using a scale of five points. Often, ranges from strongly disagree to strongly agree
What is a rating scale
A scale were respondants identify a value that represnts their strength of feeling about a topic
Eg, 1 to 5 (1= awful and 5 = perfect)
What is a fixed-choice option
A fixed choice option item includes a list of possible options and respondents are required to indicate those that apply to them.
(A select all that apply question)
What is an interview schedule
The list of questions that the interviewer intends to cover.
They should be standardised to reduce the contaminating effect of the interviewer bias.
What is interviewer bias
an interviewer’s expectations, beliefs, and prejudices as they influence the interview process and the interpretation of the data it provides
What is a leading question
A question which guides the respondant towards a particular answer and/or makes assumptions that could influence the response to the question
Eg, is it not obvious that student fees should be abolished? Or, When did you last drive over the speed limit?
What is emotive language
Language that evokes an emotional response or has emotional connotations ie is not neutral terms
What are double-barrelled questions?
A question that contains two questions in one, the issue being that the respondents may agree with one half of the question and not the other.
What is a double barrelled negative question?
A question containing two negatives. These can be confusing.
Eg do you agree that you are not unhappy in your job?
What should be avoided in questions for self-report techniques?
- Overuse of jargon
- Leading questions
- Emotive language
- Double-barrelled questions
- Double-baralled negatives
Define directional and non-directional hypotheses
Directional:
States direction of the difference or the relationship
Non-directional:
Does not state the direction of the difference or relationship
What are the levels of the IV
- The experimental condition
- The control condition
Minimum of 2 levels of the IV are needed
When should you use a directional hypothesis?
- A previous theory or research finding suggests a certain outcome