Chapter 12 - The Genesis of 20th Century Design Flashcards
(1867-1959) an American architect who proposed ideas of ‘organic’ architecture. His work was an inspiration for designers to move toward a rectilinear approach of spatial organization. Designed all aspects of building, from stained glass to fabrics and furniture.
Frank Lloyd Wright
Four Scottish artists who collaborated to create designs that balanced art nouveau curvilinear qualities with more rectilinear structure.
The Glasgow School
Breakaway member of the Glasgow school who designed graphics and furniture. His design theme was rising lines with curved upper design elements.
Charles Rennie Mackintosh
A group of young Austrian artists who broke away from mainstream artist association due to lack of inclusion of foreign artists; they preferred linear art styles.
Vienna Secession
Leader of the Vienna Secession revolt; painted exotic and erotic images.
Gustav Klimt
Paper treated with a fine spray to add a slick shine; used for Ver Sacrum Magazine.
Coated stock
Color illustrations “tipped in” to a black-and-white publication.
Color plates
Raised relief designs on paper, pushed in from the verso side of the page.
Embossing
Designed with standardized units; interchangeable.
Modular
German architect, artist, and designer: the first ‘industrial designer’, developed ‘visual identification programs’ using the grid system to structure space.
Peter Behrens
The design of manufactured products
Industrial design
Type face is a set of one or more fonts. Font is a single complete character set. Family is a multiple fonts that have slight variance of a font such as italics, bolds, etc.
Type: face, font, family
The consistent and standardized use of a typeface, logo, color, and layout style.
Graphic identity program
A graphic representation of corporate or business identity
Logo
The total plan of a designed page.
Layout
