Chapter 14 - Pictorial Modernism

Question 1

The reductive, flat-color poster design style that emerged in Germany early in the 20th century.

Answer 1

Plakastil

Question 2

(1883-1972) self taught artist, pivotal designer of German Plakastil posters. He established the approach to the poster using flat color shapes to illustrate the product, along with the product name hand-painted.

Answer 2

Lucian Bernhard

Question 3

American illustrator whose sketchy painting style was widely known, created 46 war posters, created the iconic “Uncle Sam” recruitment poster based on a model by Thomas Nast.

Answer 3

James Montgomery Flagg

Question 4

Was America’s most popular illustrator between the World Wars, developed the handsome styling of the “Arrow Collar man”.

Answer 4

J.C. Leyendecker

Question 5

Leading Plakastil designer; created advertising images and was ultimately recruited by Hitler and the 3rd Reich to design Nazi propoganda images.

Answer 5

Ludwig Hohlwein

Question 6

Popular geometric design style of the 1920-30’s. Based on Cubism and design styles from ancient Egyptian, Aztec, and Assyria.

Answer 6

Art Deco

Question 7

French Art Deco poster designer; known for his bold, simple designs that emphasized two-dimensionality and are composed of broad, simplified planes of colors. He designed many popular travel posters.

Answer 7

A.M. Cassandre

Question 8

The most productive and prolific French designer of French advertising posters in the early 20th century. He used conceptual images and a painterly illustration style.

Answer 8

Paul Colin