The Health Halo Flashcards
1
Q
What is the health halo used to describe
A
The way many consumers overestimate how healthy a food might be
2
Q
Why do food producers use specific words when advertising their food
A
Making it appear to be healthier than it really is
3
Q
What do the consumers use particular words as?
A
Mental shortcuts when selecting which food to purchase
4
Q
Give 3 examples of foods within the health halo
A
Natural, lite, organic
