GI7 - Local Level GI Case Studies

Question 1

Glocalisation Examples

Answer 1

1. HSBC
   - use glocalisation in advertising campaigns to depict bank adopting to local culture
2. Tesco
   - attempt satisfy local customers cultures Thailand use local supply chains so customers shop at traditional vegetable markets as opposed to neatly packaged western approach
3. McDonald’s
   - glocalise products eg mcitaly burger, maharaja Mac, mclobster canada, ebi filit-o japan
4. KFC
   - vegetarian thali and chana snacker for vegetarians in India

Question 2

Civil Societies (against globalisation - indigenous tribes)

Answer 2

Survival International

• human rights organisation formed 1969 campaigns for rights indigenous tribal people
• campaigns focus on desires keep ancestral lands and cultures vulnerable. Aims to eradicate misconceptions to justify hymn rights violation to help foster tribal self-determination
• indigenous tribe to back up = nenets

Question 3

Civil Societies (against globalisation - environment)

Answer 3

Greenpeace

• goal to ensure ability earth to nurture life in diversity
• focus campaigns worldwide issues eg climate change, deforestation, anti-nuclear
• uses direct action, lobbying, research
• relies on 2.9mn individual supporters + foundation grants
• raising awareness local level eg Portland Oregon

Question 4

Civil Societies (against globalisation - trade)

Answer 4

Traidcraft

• UKs leading fair trade organisation
• dedicated to fighting poverty through trade and help people in developing countries to transform their lives

Question 5

Non-globalised society

Answer 5

North Korea

• Korean War, split 38th parallel, armistice 1953, no peace treaty, 30,000 US soldiers died, 4mn Korean soldiers/ citizens died, 1950 N invaded S = condemnation / intervention
• secretive, militaristic regime, political propaganda (claim nuclear reach US), info limited, fed anti-capitalist stores / adulation godly leader, concentration camps
• worlds 5th largest military, nuclear capacity fear use normal arsenal
• juche philosophy, rejects globalisation - self sufficiency, justify policy decisions - criticised way justify totalitarian, isolation, oppression
• believe racially superior
• 25,000 defectors N to S through China
• severe economic problems = 2.5mn starved death decade, UN estimate 1/4 need food aid
• see S Korea flunkeyist to US / West
• believe outsiders spies / fear attack, believe country best
• Kim Jong Ils death = hysterical crying
• 1mn phones NK harder control
• metro deepest world (nuclear)
• China balance NK ally/ trades globally
• threat Korean Peninsula return active war
• claims Kim Jong eg child prodigy, wrote over 1,500 books, born under double rainbow sacred mountain, Kim Jong-Un can control weather