7 P's Flashcards
of the marketing mix (14 cards)
1
Q
layout and design of premises, ease of movement
A
physical
2
Q
transaction process, website design, operational support
A
process
3
Q
customer service, skills, experience of staff
A
people
4
Q
where can the product be accessed, bought, and delivered
A
place
5
Q
bring attention to a product or service
A
promotion
6
Q
money charged for a product or service
A
price
7
Q
satisfying the customers needs
A
product
8
Q
physical
A
layout and design of premises, ease of movement
9
Q
process
A
transaction process, website design, operational support
10
Q
people
A
customer service, skills, experience of staff
11
Q
place
A
where can the product be accessed, bought, and delivered
12
Q
promotion
A
bring attention to a product or service
13
Q
price
A
money charged for a product or service
14
Q
product
A
satisfying the customers needs
