market research Flashcards
overall unit 3 revision (5 cards)
1
Q
what is market research
A
collecting data on potential customers
2
Q
what is primary research
A
collecting information first hand for a specific purpose
3
Q
what is secondary research
A
collection of data that already exists
4
Q
what is qualitative research
A
research into attitudes and opinions of customers
5
Q
what is quantitative research
A
research into views and behaviour that can be analysed statistically
