Globalisation Of Sport And The Golden Triangle

Question 1

Define globalisation of sport

Answer 1

Globalisation of sport involves sport as a worldwide business and features corporate brands, media coverage, sponsorship and freedom of movement of sport participants, spectators and officials

Question 2

When was satellite television introduces

Answer 2

Satellite television was introduced to the world in 1990

Question 3

How much does Barclays pay the premier league each year to have the league named after them

Answer 3

£40m a year

Question 4

How does sponsorship and media depend on eachother in the golden triangle

Answer 4

1. An increase in media coverage of sport an increase in sponsorship of sport teams, facilities and tv channels to get their brand name out there further
2. Sponsorships depend on media coverage in order for people to see their brands

Question 5

How does sponsorship and sport depend on each other in the golden triangle

Answer 5

1. Large sports such as football attract a lot of sponsorship as the sponsors know their brand name will be internationally seen
2. Sports depend on sponsorships for money for better players, training facilities and staff

Question 6

How are sport and media dependant on eachother In the golden triangle

Answer 6

1. An increased media coverage of a sport increases sponsors for that sport so they have an increase in money
2. Media depends on sport as a source of income from viewers

Question 7

How has globalisation negatively influenced the development of sport in the 21st century (3 things)

Answer 7

1. Players are under pressure to win at all costs due to the huge money invented into modern day sport
2. Sports are now played at a time of day where the media knows they’ll get the most viewers
3. If sportspeople are bad role models then in badly portrays clubs and sponsorships

Question 8

How has globalisation positively influenced the development of sport in the 21st century (3 things)

Answer 8

1. Creates role models for children so increases participation
2. Increased money into grass root sports so participation for younger generations is much easier
3. An increased investment into sport means there are better teams due to improved facilities, players and staff