The Commercialisation Of Sport

Question 1

How has increased media coverage contributed to the commercialisation of sport

Answer 1

Media reaches more people tv, radio and dedicated sports channels

Question 2

How has an increase is advertisement and sponsorship contributed to the commercialisation of sport

Answer 2

There is a greater exposure of sport to the public so more businesses want to get involved in sport

Question 3

How has the increase in professionalism contributed to the increase in commercialisation

Answer 3

Performers get paid so can train full time, the standard then goes up, viewership goes up as it becomes more entertaining and so more businesses sponsor

Question 4

Define commercialisation

Answer 4

Commercialisation is the sale, display or use of sport to generate income

Question 5

What is the golden triangle

Answer 5

The golden triangle shows the relationship between media, sport and sponsorship

Question 6

How has the golden triangle contributed to an increase is commercialisation

Answer 6

More media coverage leads to greater number of viewers leading to more sponsors sponsoring the sports

Question 7

Name 2 benefits of increased commercialisation to society

Answer 7

1. Public becomes more educated about sport

2. Participation rates could increase due to positive role modelling on display

Question 8

Name 2 negatives of commercialisation to society

Answer 8

1. Extra pressure creates ‘win at all costs’ which is linked to deviance
2. Inappropriate sponsors can encourage anti-social products

Question 9

Name 3 benefits of commercialisation to individual sports

Answer 9

1. Increase funding to purchase best athletes
2. Raises the profile of the sport
3. Tournaments can be established (eg - Champions league)

Question 10

Name 3 negatives of commercialisation to sport

Answer 10

1. Control is moving from NGB’s to media companies
2. Maximum revenue usually goes to the ‘big sports’ which are male dominant
3. Minority sports get lagged behind

Question 11

Name 3 benefits of commercialisation to performers

Answer 11

1. Helps cover kit, travel and living costs
2. Can lead to post-playing career jobs in the sport
3. Performers can become global celebrities

Question 12

Name 3 negatives of globalisation to performers

Answer 12

1. Performers can become commodities/billboards
2. Creates a ‘win at all costs’ mentality in order to keep sponsors
3. Playing seasons may become longer to increase income but increase the chance of injury

Question 13

Name 3 benefits of commercialisation to spectators

Answer 13

1. More opportunity to see top quality sport
2. Sport rules have changed to make it more entertaining (eg - 20-20 cricket)
3. Sport events have become more exciting (eg - firework displays)

Question 14

Name 3 negatives of commercialisation to spectators

Answer 14

1. Large subscription costs
2. Disruptive advert breaks in sport
3. Can encourage more spectating and less participating