Audiences

Question 1

Active audience

Answer 1

The theory that audiences do not just consume a text passively, they actively engage with it because of personal and social contexts.

Question 2

Audience

Answer 2

The people who consume a media product by watching, listening, and reading it.

Question 3

Audience positioning

Answer 3

The technique used to persuade the audience to interpret a media product in a particular way.

Question 4

Consumption

Answer 4

The act of using media products by watching, listening, or reading them.

Question 5

Demographics

Answer 5

The characteristics and make-up of a sample of the population, e.g. age, gender, nationality.

Question 6

Guerilla marketing

Answer 6

Low-cost and unconventional marketing methods with a clear focus on grabbing the audience’s attention.

Question 7

Message

Answer 7

The expected reading that the audience takes from a media text.

Question 8

Moral panic

Answer 8

The way that the media stirs up intense feelings because of the way it covers a news event or issue.

Question 9

Niche audience/market

Answer 9

A relatively small segment of an audience with specific tastes and interests

Question 10

Preferred reading

Answer 10

The interpretation of a media text that the producers intended the audience to have.

Question 11

Primary research

Answer 11

Original and new research that is carried out to answer particular questions or issues.

Question 12

Product

Answer 12

Any media text that can also be called a media product.

Question 13

Psychographics

Answer 13

Segmentation through the study of personality, values, opinions, attitudes, interests, and lifestyles.

Question 14

Secondary research

Answer 14

Secondary research involves the collation and analysis of research that already exists.

Question 15

Segmentation

Answer 15

The division of audiences into segments and categories.

Question 16

Viral marketing

Answer 16

Encourages consumers to share opinions and information about a media product online and on social media.

Question 17

Geographics

Answer 17

Collecting and analysing info according to the physical location of the customer. Geographic segmentation is often used in marketing.

Question 18

BARB

Answer 18

Broadcasters Audience Research Board- measures and collects television viewing data in the UK.

Question 19

RAJAR

Answer 19

Radio Joint Audience Research Limited

Question 20

Pamco

Answer 20

The Publishers Audience Measurement Company is the governing body which oversees audience measurement for the published media industry.

Question 21

Nielsen

Answer 21

Nielsen, a leading global information and measurement company, provides market research, insights and data about what people watch, listen to and buy.

Question 22

Qualitative Research

Answer 22

Defined as a market research method that focuses on obtaining data through open-ended and conversational communication.

Question 23

Quantitative Research

Answer 23

Emphasise objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls questionnaires, and surveys.

Question 24

Which two newspapers do we study in Audiences?

Answer 24

• The Times

- Daily Mirror

Question 25

Which two video games do we study in Audiences?

Answer 25

• Lara Croft Go

- Kim Kardashian Hollywood

Question 26

Which two music videos do we study in Audiences?

Answer 26

• Arctic Monkeys- I Bet That You Look Good On The Dancefloor

- One Direction- History

Question 27

What social, online, and participatory media product do we study in Audiences?

Answer 27

Zoella

Question 28

Which two radio products do we study in Audiences?

Answer 28

• Radio 1 Launch Day- Tony Blackburn

- Beats 1 Radio- Julie Adenuga

Question 29

Which two television products do we study in Audiences?

Answer 29

• Class- Co-Owner of a Lonely Heart

- Dr. Who- An Unearthly Child

Question 30

Targeting

Answer 30

The ways that media producers aim products at specific audiences.

Question 31

Hypodermic Needle

Answer 31

Model of communication suggesting that an intended message is directly received and wholly accepted by the receiver.

Question 32

Two-Step Flow (Katz et al)

Answer 32

Ideas flow from the mass media (e.g. radio print) to opinion leaders and from them to less active sections of the population. Opinion leaders select and adapt messages in line with their own agenda.

Question 33

Uses and Gratifications (Blumler and Katz)

Answer 33

Individuals use the media in the expectation that they will fulfill psychological needs:

• Entertainment/diversion
• Information/education
• Social interaction
• Personal identity

Question 34

Cultivation theory (George Gerbner)

Answer 34

TV is such an important source of information and entertainment that viewers cannot escape its gradual interference in their everyday lives. Tv cultivates the minds of viewers over a long period of time.

Question 35

Hall’s Reception Theory

Answer 35

Active audience theory which sees the audience as being actively engaged in the interpretation of media texts, rather than passive consumers. The idea is that individuals interpret texts in different ways.