Daily Mirror Flashcards
What are the timings of stories in the Daily Mirror?
Recent news:
- running stories with day-to-day updates
- diary items - royal visits, sports events etc
What type of people are represented in stories in the Daily Mirror?
Celebrities, royals, politicians
What is the focus of stories in the Daily Mirror?
News / Celebrities / Entertainment / Sport
What is the closeness to home of stories in the Daily Mirror?
they directly affect consumers
eg national over international focuses
eg preference in stories about countries with close cultural links (USA, Australia etc)
How do human interest stories appeal to their target audience in the Daily Mirror?
- large emotional impact
- large entertainment value
- usually focused on sex / drama / animals etc
- humorous (witty headlines with puns)
What are the codes and conventions of a Tabloid front cover?
- pugs / puffs
- large primary images, so less copy (text)
- bigger text / fonts
- limited vocabulary and shorter sentences
- smaller in size compared to broadsheet
- rhetorical questions
- bigger emphasis on cost
What is the audience of a tabloid newspaper?
- low understanding
- wide, mainstream audience
- left wing
What is an example of a news story in the Daily Mirror CSP to analyse?
The story where the Muirfield golf club let women join after 273 years
What is the tone of the Muirfield news story in the Daily Mirror?
- Very critical of the club - points out that they are more concerned with being able to compete than social inequality
- suggests that it is long overdue (“at last…”)
- shows the reluctance of the men (“bowed to pressure”, “let women join their club”)
What are the sources used in the Muirfield news story in the Daily Mirror?
Quotes from the captain Henry Fairweather
The Twitter feed from Nicola Sturgeon (Scottish First Minister)
All informal and used by target audience
How does the splash head on the front cover of the Daily Mirror show political bias?
“FRAUD COPS GRILL TORY MP”
shows conservatives as antagonists
they (labour) are the heroes for exposing them
How does the cross-reference on the front cover of the Daily Mirror show political bias?
- “Car park vultures exposed”
- shows that they care for the working class people
- the demonizing / dehumanizing of upper classes appeals to working classes and conforms to left wing ideologies
What does the dominating Cheltenham promotion on the front cover of the Daily Mirror suggest about the target audience?
- wishes to improve financial position
- suggests broad audience, ignores more niche faiths that don’t gamble
- suggests audience enjoys sports and gambling, high priorities in life
- the green has psychological effects - makes audience decisive - makes them make a snap decision to buy paper
How does the splash head on the front cover of the Daily Mirror suggest that its audience is uneducated?
- colloquial language suggests limited vocab
- contrasting black on white makes it simple and easy to read
- font is bold and simple to read
- black has connotations of authority, stability and strength, uneducated audience seeking authority to tell them what to believe / do
What are the codes and conventions used in the Masthead of the Daily Mirror?
- bold masthead with vivid colour contrasts draws the eye
- use of red has psychological effects - used for garnering attention and creates a sense of urgency + excitement
- bold, brash, confident helps it stand out
