The Times Flashcards
What does the masthead of The Times suggest about the newspaper?
- crest suggests formality and influence, a quality paper
- the lion and unicorn on the crest represents england and scotland -> suggests conservative and patriotic
- crest suggests royalty and luxury newspaper, aimed at a higher end market than tabloid
- all typically conservative ideologies
What does the choice of incentive suggest about The Times’s target audience?
- suggests a wealthier and older audience
- suggests an interest in the style of culture typically enjoyed by an older and more upper class demographic
What does the leading story on the front cover of The Times suggest?
“Scots want to remain in UK, new poll reveals”
promotion of scotland remaining -> conservative bias
emphasis on the remain despite small margin (57%)
What does the anchorage of the main image on The Times suggest?
Angelina Jolie but in formal setting + attire, not focused on her status but her economic lecture Suggests a focus on quality, hardline news and therefore an upper class audience
What is the tone of The Times on the Muirfield Golf Club story?
it is positive, celebrating the tradition and brushes over the social inequality
What is the focus of the Muirfield story in The Times?
It focuses primarily on the tradition of the club and doesn't accuse them of inequality It gives an overview of the history and aligns the club with nobility and high status by mentioning upper class members (David Cameron, Stephen Fry, Prince Charles etc)
What language is used in The Times?
Very formal language and inaccessible to people with a lower education
When compared to The Daily Mirror, what are the similarities in the portrayal of the story?
- both use high-profile women’s comments to endorse the article
- mentions the club ‘allowing’ women in
- both recognise the need for the change
When compared to The Daily Mirror, what are the differences in the portrayal of the story?
- Times is much longer and more detailed
- Times focuses on tradition whereas Mirror emphasises how outdated the vote is
- Mirror more critical and socialist
Who owns The Times?
Rupert Murdoch, a conservative and the owner of News International / News Corp, the biggest conglomerate in the concentration of newspaper media ownership
What other newspapers do News Corp own?
The Sun, the Wall Street Journal etc
Which has more consistent circulation figures, Times or Mirror?
Times
What pleasures are offered to the audience of the Times?
Uses + Gratifications, Active or Passive
Surveillance / Education
Entertainment
Personal Identity - political views / opinions
Social Integration - talking with friends, cultural value
Active participant - newspapers encourage audience input through comments and emails
What is the mode of address from the Times?
Formal style with advanced and sophisticated language
What do the fonts and lack of colour suggest about The Times’ target audience?
They want to create an air of sophistication and royalty from the fonts and the use of black suggests authority and stability
