8 Basic Elementd Flashcards
0
Q
Situation
A
What caused the need for PR
1
Q
8 basic elements are
A
Situation Objectives Audience Strategy Tactics Calendar Budget Measurement
2
Q
Objectives
A
What is the goal of the campaign
3
Q
Audience
A
Who should it reach
4
Q
Strategy
A
How will achieve it?
5
Q
Tactics
A
The tools used
6
Q
Calendar
A
How quickly need to happen?
7
Q
Budget
A
How much and on what
8
Q
Measurement
A
Eval it
