What Is Public Relations

Question 0

PR professionals needs to have

Answer 0

Skills in written and interpersonal communication, research, negotiation, creativity, logistics, facilitation, and problem solving

Question 1

Public Relations is

Answer 1

The management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends

Question 2

PR specialists is one for the top how many job professions for what?

Answer 2

Top 50 professions for job opportunity and salary potential

Question 3

PR field is mostly developed in?

And spend?

Answer 3

In the U.S.

$8 billion on PR annually

Question 4

Fastest growing PR development in the world is?

Answer 4

China

Question 5

Public Affairs

Answer 5

Specialized part of PR that build and maintains relationships w/ governmental and community stakeholder groups in order to influence public policy

Question 6

Press Agentry

Answer 6

The practice of attracting the attention of the press through techniques that manufacture news, no matter how bizarre

-staged events, publicity stunts, faux rallies, gatherings, spinning, and hype

Question 7

Lobbying

Answer 7

Builds and maintains governmental relationships. Primarily to influence legislation & regulation

Question 8

Marketing

Answer 8

Identifies human needs and wants, provides “products” to satisfy those needs and wants, and cause transactions that deliver products and services in exchange for something of value to the provider

Question 9

Issue Management

Answer 9

Responding to public policy issues

Question 10

Development

Answer 10

Donor/members to secure financial and volunteer support